Tony Mustafa - Managing Director

Tony has nearly 25 years experience in the offshore financial services industry, running operations throughout Europe, Africa, the Middle East and Asia.

A strong man-manager, Tony has trained many of the industry’s most successful consultants, and is responsible for introducing and developing the highly successful SML (short, medium and long-term) approach to financial planning.

Tony maintains this hands-on approach by personally overseeing Essential Finance's seminar and consultant teams.

Alex de Wit - Executive Director

Alex has worked in the offshore financial services industry since the early nineties, the last decade spent in business partnership with Tony.

Originally from a hotel and catering background, Alex also spent many years in the City of London with the P&O Group's capital equipment manufacturing division and was instrumental in their becoming market leaders by securing major contracts with household names such as the Bank of England, Lloyds of London, Standard Chartered, BP, Shell, Texaco etc.

Alex is responsible for the original introduction of the platform and oversees the development of Essential Finance together with product selection and strategic alliances.


Peter Disney - Director

Peter has over 20 years of extensive experience in a wide range of industries including Financial Services, Banking (Wholesale and Retail), Investments, Finance, Credit, Funds Management, Superannuation, Personal Insurance, Recruitment and Health. Peter has also managed the realignment of complex projects and large-scale package implementations that have run into execution difficulties and is a highly effective relationship manager with a successful track record of working closely with clients, senior management and project teams across multiple business and support units.

Peter's comprehensive financial and IT background coupled with his strong interpersonal and management skills add considerable value to the management team.


Essential Finance Shareholders

Essential Finance has a further 15 shareholders including Company Directors, CEO’s and even an MBE (Member of the British Empire). With experience in a host of fields including international banking, IT, legal, project management etc.; they help us to develop our business with invaluable assistance and advice from both a professional and consumer's perspective.